Our strategy is focused on growing our market-leading positions in the food travel sector in international markets.
Our path to success
Our strategy is to accelerate revenue growth, including like-for-like and new business growth, which we convert efficiently to drive profit, cash and economic returns. At the same time, we continue to drive performance through our proven economic model, focused on winning new business, growing like-for-like revenue, driving efficient profit conversion and generating a strong cash flow in order to deliver long-term sustainable growth.
Our strategic priorities
Pivoting to high growth markets
- Increasing focus on air channel
- Accelerating growth in North America and targeted Asia Pacific
- Growing selectively in the UK, Europe and EEME
Enhancing business capabilities; driving competitive advantage
- Developing great customer propositions
- Digitising our business
- Supporting our people and culture
- Building a sustainable business
Delivering operational efficiencies
- Revitalising our efficiency programme
- Optimising procurement
- Utilising more technology and automation
Strategy in action
Over the last year we’ve continued to invest in exciting new brands and innovative eating concepts, working closely with our clients to meet their customers changing tastes and desires. At Vienna Airport, we joined forces with the gastronomic legend Wolfgang Puck to offer guests a unique culinary experience at our new restaurant, ‘Wolfgang Puck Kitchen & Bar’, using Wolfgang’s signature approach combining local specialities with healthy Californian food.
Across our global business, we provide networks for our colleagues to connect, engage and share personal experiences, including our UK Menopause Network, and our Women in Tech and LGBT+ networks. We also raise awareness of diversity issues, providing colleagues with the tools and resources they need to bring about positive change. In 2022 we ran a month-long ‘Break the Bias’ campaign to coincide with International Women’s Day, and celebrated LGBT+ Pride month in June.
Harnessing the power of digital
Our customers and clients increasingly look for digital solutions that make it quicker, easier and more efficient to buy from us. In 2022, we introduced our first ever ‘contactless’ grab & go retail concept at John F. Kennedy Airport, New York, working in partnership with Zippin. Zippin’s technology uses Artificial Intelligence to enable an entirely contactless shopping experience which we’ve deployed at our Camden Food Express unit at JFK. Customers simply tap their credit card when entering the store and start picking items off the shelf. The technology identifies the items and automatically charges the amount spent to the card as customers leave.