Our path to success
We aim to drive revenue growth, through like-for-like and net new contract gains, which we seek to convert efficiently to drive profit, cash and strong financial returns.
To do this, our strategy is focused on prioritising high-growth markets, channels and contracts, investing in our capabilities to underpin performance and driving operational efficiencies.
PRIORITISING HIGH GROWTH CHANNELS, MARKETS AND CONTRACTS
ENHANCING BUSINESS CAPABILITIES TO DRIVE PERFORMANCE
DRIVING OPERATIONAL EFFICIENCIES
Strategy in action
Delivering the successful IPO of TFS in India
In July 2025, we celebrated a significant milestone as TFS was admitted to trading on the Indian Stock Exchanges (Bombay Stock Exchange and the National Stock Exchange of India). The IPO has created a basis from which we can create further value for SSP shareholders, given TFS’s strong market position and its future growth potential. It has also enhanced TFS’ reputation, governance and competitive position within the Indian market.
Enhancing the customer journey through digital innovation
We are simplifying and personalising the consumer experience by integrating technologies that meet evolving traveller expectations. We continued to roll out mobile ordering with personalised recommendations, AI-powered self-service kiosks, and digital menus to streamline decision-making, improve engagement, help us drive sales and grow margins. We also continue to install digital screens displaying predicted wait times and order status to reduce friction and enhance transparency. We understand the importance of the human touch in customer interaction and aim to blend digital interactions with a personalised, human approach to customer service delivered by our colleagues.
Rolling out Automated Meter Readers to drive efficiency
Efficient operations are deeply embedded into our culture, helping drive cost savings, productivity and emissions reductions. We continue to optimise how our units are designed, built, equipped and operated to reduce resource use while increasing sales and productivity. The deployment of cloud-based automated meter readers (AMRs) and building management systems provide improved visibility and control of energy usage. By the end of 2025, nearly 1,100 AMRs and smart metering systems were active across 12 markets, and energy-efficient point-of-sale hardware and cloud-based applications had been rolled out across 55% of our units globally.
Competitive advantages
Leading market positions
We have leading positions in some of the most attractive sectors of the travel food and beverage market, underpinned by our extensive brand portfolio (comprising our own brands and bespoke concepts as well as franchised local and global brands) and established management and operational teams across 38 countries underpin our position.
Competitive advantages
Food travel expertise
We provide a compelling proposition for both clients and customers based on our food travel expertise. This includes a deep understanding of what our customers are looking for, an extensive offering of brands and concepts to meet these needs, and a knowledge of how to operate in complex travel environments which are logistically demanding. Our deep understanding of travel food and beverage has enabled us to adapt our operating model so that we can operate our units at lower passenger levels whilst still ensuring a great customer experience.
Competitive advantages
Long-term client relationships
Our principal clients are the owners and operators of airports and railway stations, but we also have a small presence in motorway service areas, hospitals and shopping centres. We have excellent, long-standing relationships with many of our clients and have maintained high success rates in retaining our contracts.
Competitive advantages
Skilled and engaged colleague base
Our c.49,000 colleagues have a broad range of skills and experience spanning the food and beverage, travel and retail industries. In all our key markets, we employ dedicated teams of senior managers focused on business development, sales, marketing and operations, who work closely with our clients to ensure their requirements are met. They are supported by experienced, locally based teams who have a track record of delivering operational excellence and great customer service.
Competitive advantages
Local insight and international scale
We have a deep knowledge of the individual markets in which we operate, alongside significant international scale and expertise. A strong local presence enables us to understand our customers’ tastes and needs, as well as allowing us to maintain close relationships with clients and brand partners and to create a ‘sense of place’ in the locations which we operate.