Our strategy is focused on growing our market-leading positions in the food travel sector in international markets.

Our path to success

Our strategy is to accelerate revenue growth, including like-for-like and new business growth, which we convert efficiently to drive profit, cash and economic returns. We will do this through our three strategic pillars.

Pivoting to high growth markets
  • Increasing focus on air channel
  • Accelerating growth in North America and targeted Asia Pacific
  • Growing selectively in the UK, Europe and EEME
Enhancing business capabilities; driving competitive advantage
  • Developing great customer propositions
  • Digitising our business
  • Supporting our people and culture
  • Building a sustainable business
Delivering operational efficiencies
  • Revitalising our efficiency programme
  • Optimising procurement
  • Utilising more technology and automation

Strategy in action

Rolling out our retail concept ‘Point’ globally

With retail operations in Norway, Germany, Sweden, Spain, UK and India, we are experts in running retail convenience units, under franchise and through our own brands. We have started the rollout of our own convenience retail brand, Point, across our markets and aim to bring ‘freshly made food to go’ to the convenience sector. Point’s motto is to be ‘fast, fresh & local’ and it is designed to help travellers shop quickly, find delicious freshly made food and a range of global and local hero products. We now operate units across Europe with more set to open in Asia.

DE&I leadership development workshops

From March 2023, we delivered a series of internal workshops to help our regional leadership teams (top 150 leaders) understand the importance of DE&I, helping them navigate their own personal journey around these topics and explore available market data. A key deliverable from the workshops was the creation of country-specific DE&I action plans. Each region now owns the delivery of their DE&I action plan, with regional CEOs reporting updates and progress at Group Executive Committee meetings, and regional updates through the Group Inclusion Council.

Digital at the service of the customer: ‘The Mezz’

As part of Dublin Airport’s ‘Better Dublin’ renovation programme, we opened ‘The Mezz’, a new street food concept located in Terminal 2. The food court is a customer-oriented concept offering four brands in one place. Ordering is quick and easy, and innovative digital kiosks allow customers to order from each brand in one place. The average time from ordering to collection is under three minutes and ‘Order Ready’ screens indicate to customers their collection time at the centralised collection point.