Reimagining food for people and the planet.
Our customers’ demands and desires are changing – and when it comes to food, they are changing fast.
Increasingly people on the move want to be able to choose food that is healthier for them and better for the planet.
So, a crucial part of our ambition to be the best part of the journey, is all about increasing choice, extending the range of great-tasting, nutritious and responsibly sourced food on our own menus and in the options offered by our franchise partners.
Next year we’ll be rolling out a new ‘people and planet’ menu framework, providing clear guidelines for healthier and more sustainable menus.
Our focus areas
Offering healthier lifestyle choices and satisfying dietary needs
We support informed customer decisions by making healthier lifestyle choices available, and satisfying a range of customers’ dietary needs and preferences.
Sourcing our ingredients responsibly and sustainably
We source our products and ingredients with due care for the environment and the people involved in their production and manufacture.
Supporting our animal welfare
We work with our suppliers to maintain high standards of animal welfare across our global supply chain.
‘A better choice’ range
We are focused on increasing our range of healthier food and drink items, including nutritious, lower calorie, plant-based and non-dairy milk options which are better for people’s health and can also be lower-carbon options that contribute to our net zero ambition.
To help customers quickly find options to meet their health and wellness, we have developed our ‘a better choice’ icon.
‘A better choice’ emphasises fruits, vegetables, whole grains, and a variety of protein foods such as seafood, lean meats and poultry, eggs, legumes, soy products, nuts, and seeds. We may also highlight items which are lower in added sugars, sodium, saturated fats, trans fats, and cholesterol.
‘A better choice’ is one way in which we help our customers easily identify these options, so they can make informed choices.
Healthier and sustainable food choices in Germany
In Germany we continue to build the new Ida & Frida wellness and sustainability brand which is meeting rising demand for plant-based diets. The refreshed brand focuses on providing healthier fast food, with a wide range of vegan and vegetarian options, to meet growing demand from health- and environment-conscious travellers. By the end of 2022 over 70% of items on the menu were plant-based or vegetarian. The brand also uses 100% sustainable packaging.
Supporting local suppliers in the UK
We are increasing local and seasonal sourcing and ensuring key ingredients are certified against recognised sustainability standards. This helps benefit local economies and producers, while reducing environmental impacts. In the UK, our bespoke concept Juniper & Co at Gatwick Airport offers locally sourced produce with food miles featured on the menu for key ingredients, such as local cheese produced just 35 miles from Gatwick. For our Soul & Grain brand, at London Victoria rail station and London City Airport, we have partnered with Bristol-based Extract Coffee Roasters. Extract focuses on providing ethically-sourced artisan coffee that is better for coffee growers, better for communities and better for the planet.
Embracing plant-based eating in Brazil
Brazilians are known to be amongst the world’s biggest meat eaters, but the number of self-declared vegetarian has nearly doubled in the last six years. In response, we extended the range of plant-based and vegetarian options at our Haven unit, which opened in Brazil in 2020. It’s been so successful, that similar plant-based options are now being introduced to menus at our other units and 37% of meals offered by our own brands in Brazil are now plant-based or vegetarian.