SSP Group is to open seven Point stores at Thailand’s Suvarnabhumi Airport, offering passengers a range of food options en route to their departure gates.
Six of the new stores are compact units, while a larger unit will also serve as a kitchen to serve the other outlets. They will be located across various airside locations in the international terminal. Reflecting the varying passenger demographic of each concourse, the food-led offer will include a mix of Western staples such as sandwiches and pastries, and Asian favourites including steamed buns, rice boxes and rolls, as well as Thai comfort foods such as fried rice. Capitalising on SSP’s expertise in F&B, food items will be freshly prepared on site, rather than being supplied pre-packaged. The stores will also sell branded confectionery and bean-to-cup coffees.
The Point brand was developed in 2006 in Norway specifically for the travel market. The look and feel has been updated to fit the local market and features fresh colours and contemporary cement finishes, moving on the Scandinavian aesthetic for global markets. The offer was then rolled out to the Spanish market, and openings are now planned in other markets.
Since its inception, the brand has evolved considerably, particularly with the addition of digital elements, such as self-checkout facilities at selected locations, making it even easier for passengers to ‘grab and go’, as well as eye-catching digital signage.
Commenting on the openings, Jonathan Robinson, CEO SSP Asia Pacific said; “Our experience, supported by the findings of our latest customer survey, shows that convenience matters more than ever to airport passengers. These new Point outlets will offer passengers travelling through Suvarnabhumi a selection of great quality, delicious meals and snacks to enjoy at the departure gate or take onto their flight.”