We strive to meet the needs of our customers by offering a range of high-quality products that are appealing, nutritious and which are sustainably and ethically sourced. We help our customers to make healthier lifestyle choices, satisfy a range of dietary needs and preferences and offer the information they need to make informed choices.
“We are committed to responsibly and sustainably sourcing our products and ingredients, with due care for the environment and people involved, and to maintaining high standards of animal welfare.”
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Our commitments |
Our key targets |
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Offering healthier lifestyle choices and satisfying dietary needs |
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We support informed customer decisions by making healthier lifestyle choices available, and satisfying a range of customers’ dietary needs and preferences. |
By 2025, introduce food and drink items that support healthier lifestyle choices including wellness brands; lower-calorie, plant-based and/or vegetarian meal options; and non-dairy milk alternatives. |
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Sourcing our ingredients and products responsibly and sustainably |
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We source our products and ingredients with due care for the environment and the people involved in their production and manufacture. |
By 2025, take proactive steps to ensure suppliers are operating in line with our sourcing standards and that key ingredients are sourced from certified sustainable sources. |
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Supporting animal welfare |
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We work with our suppliers to maintain high standards of animal welfare across our global supply chain. |
By 2025, ensure key suppliers are operating in line with our animal welfare standards and that eggs and chicken, by 2026, are sourced in line with our responsible sourcing standards. |
SSP operates more than 30 different wellness brands across the Group and well over 100 units including both our own brands developed to deliver fresh, well-balanced menu options to customers, as well as partnerships with established third-parties.
Own brand units include Haven in the Nordics and Ida & Freida in DACH. Our Nordics region have rolled out the ‘A Better Choice’ range, which highlights healthier options along with vegan, vegetarian, plant-based products on menus and at point of sale. In our O’Learys units across Sweden, we launched a new menu where customers have the option of switching to a plant-based burger. We have seen growth in vegetarian patties of 242% (also including increased overall sales) and increased popularity of plant-based options.
We are also expanding the number of franchise brands we partner with, which focus on health and wellness. These currently include Freshii, in Canada, a fast-food restaurant that offers nutritious food on the go, with a focus on vegetables, wholegrains, extensive vegetarian options and healthy juices and smoothies. In Australia, our LivEat units in Hobart and Gold Coast airport offer a wide range of salads, including vegan and vegetation options, as well as health pots, hot food and smoothies.
For more information on our sustainability commitments and targets, view our Annual Report and Accounts 2021 in full here.
