Case study: Offering healthier choices to our customers
SSP operates more than 30 different wellness brands across the Group and well over 100 units including both our own brands developed to deliver fresh, well-balanced menu options to customers, as well as partnerships with established third-parties.
Own brand units include Haven in the Nordics and Ida & Freida in DACH. Our Nordics region have rolled out the ‘A Better Choice’ range, which highlights healthier options along with vegan, vegetarian, plant-based products on menus and at point of sale. In our O’Learys units across Sweden, we launched a new menu where customers have the option of switching to a plant-based burger. We have seen growth in vegetarian patties of 242% (also including increased overall sales) and increased popularity of plant-based options.
We are also expanding the number of franchise brands we partner with, which focus on health and wellness. These currently include Freshii, in Canada, a fast-food restaurant that offers nutritious food on the go, with a focus on vegetables, wholegrains, extensive vegetarian options and healthy juices and smoothies. In Australia, our LivEat units in Hobart and Gold Coast airport offer a wide range of salads, including vegan and vegetation options, as well as health pots, hot food and smoothies.