Consumer insight
The food experience is different for everyone and every location, so getting the right mix of offerings at each location is vital. At the heart of SSP UK is an understanding, based on years of experience, research and innovation, of the changing needs of travelling consumers.
It is this unique understanding which informs our tailored approach to meeting the catering needs of each and every location in the SSP UK and Ireland network.
Our customer insight has been developed through regular, extensive research into the behaviours and needs of travelling consumers. This enables us to closely match the mix of food offerings at each location to the profile of that location's travelling consumers.
Knowing the customer
By accurately segmenting and analysing consumer behaviour across multiple markets, we can monitor and anticipate changing consumer needs, tastes and desires. Gaps in customer offer can be quickly identified and addressed and opportunities for better service and revenue can be optimised.
Understanding the importance of value
Our wealth of experience and customer insights, we understand how important it is for our passengers to believe that they are getting maximum value for their money in terms of quality product and service. With this in mind, SSP UK operates several initiatives across the estate to give customers confidence that we have their best interests at heart.
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