Starbucks opens its first store in Gothenburg

SSP News Release 23-January-2012

Tomorrow, January 24, SSP and Starbucks will open a new Starbucks store at Sweden’s Gothenburg Central Station. This store is the first Starbucks store in Sweden that is located in a city centre and accessible to non-travelling customers. SSP opened the first swedish Starbucks store at Arlanda airport in 2010. SSP will manage the day to day operations of the store at Gothenburg Central Station.

-  Quote Arjan Oudejans, Director of Licensed Stores, Starbucks Europe.

The Starbucks store will be located in the Central station of Gothenburg, by the old/former entrance, facing Nordstan. This new location will offer travelers, local customers and commuters the legendary Starbucks Experience, high-quality Fairtrade Certified coffee, innovative products and an inviting and relaxed atmosphere.

The store boasts a comprehensive product offering, including 100% Fairtrade Certified espresso-based drinks, and freshly-brewed coffees, teas and specialty beverages. The range of food items offers a wide variety of breakfast, lunch and snack items like muffins and other pastries, sandwiches and desserts.

- Since we opened the first swedish Starbucks store at Arlanda Airport it has consistently performed above expectations. We’re delighted now to be building on this achievement with this new store in Gothenburg, We are very excited about the opening  and we look forward to further developing our strong partnership with Starbucks in Sweden, says Lars Edengréen, Managing Director of SSP Sweden.

The opening of Starbucks in Gothenburg is further proof of SSP’s commitment to adding quality brands to its broad food and catering portfolio and confirms the partnership between the two companies. SSP and Starbucks announced a strategic license partnership in June 2008.  Both SSP and Starbucks are committed to the growing demand for high-quality coffee and service and are planning the opening of a third store in Malmö in February this year.

- We are very proud to announce that Starbuck's are opening their second store in Sweden in Gothenburg's Central Station. Jernhusen wants to offer its visitors and travellers great service and quality; Starbucks famously provides both. Since this is a new and much longed for concept more people will come to the Gothenburg Central Station, adding to its importance as a social hub in the city, says Kerstin Gillsbro, Managing Director of rail operator Jernhusen.

Short facts - Starbucks at Gothenburg Central Station

Address: Nils Eriksson-platsen 2


Size of store: 95 m2 downstairs + 36 m2 upstairs




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