Caffè Ritazza launches new range of summer drinks

SSP News Release 18-May-2011

Caffè Ritazza is introducing a new range of iced drinks in time for the summer. The range includes exotic fruity mocktails such as summer fruits mojito (made with fruit purée with mint and lime juice), and tropical sunrise (a blend of mango and apple fruit smoothie with grenadine syrup and lime juice), and iced teas made with ginger lemon and green tea or raspberry assam. There are also dessert drinks including raspberry milk crush, banoffee milk crush and mango lassi, and frappés of double chocolate or café latte, as well as iced latte or Americano coffees. These will all be made to order, and also displayed ready-made in busy locations where time-pressed customers appreciate the option of being able to ‘grab-and-go’. The drinks are now available at selected Caffè Ritazza coffee shops in over 22 countries.

‘With our core market of rail stations and airports, a summer promotion which gives our customers additional choice at a crucial time in our trading year is particularly important to us at Caffè Ritazza,’ says International Brands Marketing Manager Edina Dani. ‘Many of our outlets are in countries with a warmer climate where the seasonal demand for iced drinks can extend over six months or longer. Even in colder countries, as many of our customers are in a ‘holiday mood’ when they’re travelling, they are often looking for an alternative to their usual coffees and teas. The drinks in our summer promotion are all made with the highest quality ingredients, such as fresh fruit purées and real teas in our iced teas.’

The drinks are accompanied by a new food range, and customers can choose between roasted pepper and goat cheese foccacia; lemon chicken parmesan salad ciabatta; turkey, sun-blushed tomato and mozzarella mezzaluna; ham cheese and tomato basil croissant or seafood salad ciabatta. The launch will be supported by a marketing campaign, featuring a travelling Caffè Ritazza character who is pictured in glamorous locations around the world, as well as a loyalty card programme.

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