SSP captures key Hong Kong International Airport contract

SSP in the News 4-May-2010


HONG KONG. Food travel specialist SSP has captured a major contract for a range of new food & beverage units at Hong Kong International Airport (HKIA).

These include noodle restaurant Ajisen Ramen, fast food concept Popeyes and the restaurant Café Deco, together with the introduction of two new brands – Japanese fried pork and rice concept Saboten and premium bakery brand Panopolis.

The design of Café Deco, Ajisen Ramen and Popeyes will be enhanced to improve visibility, accessibility and seating capacity, said SSP. At Café Deco, SSP will add a noodle counter at the open kitchen, along with a cheese and wine bar. The main bar area will be re-designed to offer grab-and-go café-style service during the day-time and a tapas offer in the evening.

HKIA Deputy General Manager, Retail and Advertising Christina Cheng said: “SSP’s sound operational and commercial performance, their strong international and local experience, together with their reputation for outstanding customer service made them front-runners in this latest tender. The improvements that will be made to our current bars and restaurants, alongside SSP’s exciting new brands and concepts will undoubtedly help our airport retain its global lead in airport food & beverage.”

SSP Asia Pacific Managing Director Daren Lau said he was proud of SSP’s existing operations at Hong Kong and was looking forward to building on this with the opening of these new outlets at the end of this year.

He said: “Standards are already very high at Hong Kong, and now the introduction of much-loved favourite names and eye-catching new concepts means that eating and drinking at HKIA will be even better. SSP’s latest research has found that consumers are looking for a richer experience when dining at an airport. The new project - which will take the quality of airport dining at HKIA to an even higher level in terms of both the food that can be enjoyed and the environment in which is served - responds to this demand.”

SSP first began trading at Hong Kong International Airport in 1998, and since that time its operations have expanded to incorporate 29 outlets, accounting for more than 40% of all F&B business at HKIA. The airport was named the world’s best for dining in the latest SkyTrax survey. It has received this accolade previously in 2009, 2007 and 2004, and has been in the top three since the survey began.

SSP brands at Hong Kong International Airport include:

Ajisen Ramen, a leading Japanese noodle brand. It provides favourite dishes in a fast-food format, with menus specially adapted from the original selection. It means customers can grab and go with the shortest possible waiting time, said SSP.

Popeyes is an American-based fast-food restaurant that serves fried chicken and biscuits. It has expanded internationally and can now be found in Hong Kong International Airport and other locations across Asia.

Café Deco is said to provide “a relaxing, art-deco environment” at Hong Kong International Airport, said SSP. Travellers can enjoy live jazz music while tasting Asian-fusion cuisine and drinks from the bar.

Saboten: Established over 40 years ago in Japan’s Shinjuku district, Saboten is Japan’s largest tonkatsu (fried pork cutlet) chain. Its main dishes are accompanied by cabbage served with vinegar and Japanese sesame sauce, Japanese beans, sweet radish, soups and rice.

Panopolis is an SSP brand that now appears in locations from Switzerland to the US. It offers a wide range of premium quality breads from around the world.

NOTE: SSP Chief Executive Andrew Lynch will be one of the lead speakers at the first-ever Airport Food & Beverage (FAB) Conference and Awards, organised by The Moodie Report and hosted by Manchester Airport on September 5-7. Registration opens later this week.


Published: 04/05/10

Source: ©The Moodie Report

By Dermot Davitt

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