Burger King

BURGER KING® restaurants are the second largest hamburger chain in the world and the brand enjoys strong consumer acceptance throughout the Asia Pacific region.

BURGER KING® restaurants take pride in serving guests the best flame-grilled burgers and a variety of other great snacks. World famous flame-grilled burgers, including the signature original WHOPPER® comprising 1/4 pound of beef, red ripe tomatoes, crisp lettuce, creamy mayonnaise, ketchup, crunchy pickles and onions all on a freshly baked bun. Additional items include succulent chicken tenders, crispy fries, onion rings, hash browns, CROISSAN’WICH® and value meals.

At the heart of BURGER KING® restaurant is our HAVE IT YOUR WAY® philosophy which that customers can order what they want, exactly how they want it. But it’s about more than just getting extra pickles on the sandwich or ordering the favorite burger without cheese. HAVE IT YOUR WAY® is about self-expression, control, and the luxury of knowing that customers can get what they want, how they want it. We’re the cool uncle who tells you how it is, not the strict parent who holds you back. And we encourage you to try something new, rather than advising you to stay with the same old tried and true.

Moreover, the “HAVE IT YOUR WAY®” philosophy is reflected in everything we do. Whether it is promotion material, menu board, design, logo usage or layouts, the clear message is that at BURGER KING® customer can have things their way.

Key Product - Quick Service

Brand Category - International Brand

Sector - Airport & Leisure

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