SSP’s success with Montreux Jazz Café brand leads to new exclusive 10 year deal

SSP News Release 15-September-2011

SSP and the Montreux Experience SA have agreed an exclusive ten year deal to open a number of Montreux Jazz Cafés at travel locations across the world. Ten new outlets are expected to open during the duration of the contract.

 Commenting on the deal, SSP CEO Andrew Lynch said; ‘The Montreux Jazz Café has proven ideally suited to the travel market. Offering a great menu served in an exciting and entertaining environment, it’s the perfect place to spend some time before a flight.’

 Montreux Jazz Festival founder Claude Nobs believes that SSP’s ability to take great brands and turn them into popular and commercially successful operations in the demanding travel environment makes it the best choice of partner for this venture. ‘The reputation of our brand is of crucial importance to us at the Fondation du Festival de Jazz de Montreux. SSP has demonstrated it can present our brand in a way that enhances that reputation, bringing the thrill of the Festival to an even greater audience.’  

 This latest agreement follows the successful operation of the existing Montreux Jazz Cafés at two of the world’s leading airports and the announcement of the plan to open a third later this year.

 The first Café opened at Geneva airport in 2008, and quickly established a reputation as not only a great restaurant, but also a venue for music fans. During the Festival, travellers visiting the Café are able to watch concerts just a few days after they have taken place at the Stravinski Auditorium or the Miles Davis Hall. The Café also hosts a number of live music events throughout the year. The Café at Geneva serves a high quality casual dining menu developed in partnership with leading Swiss chef Gilles Dupont, and incorporating signature dishes inspired by Claude Nobs’ favourite artists and their best known work. These include the BB Burger and Ella’s Cheesecake.

 In May 2010, the first Australian Montreux Jazz Café opened at Sydney Airport. It follows the same winning formula as the original outlet in Geneva, offering a menu specially developed to appeal to the local market.

 The Montreux Jazz Café will also be making another appearance in Switzerland where it will be one of the brands that will feature at the newly refurbished Pier B of Zurich Airport. The new Café will officially open on November 22nd this year.

 

 

 

 

 

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