Burger King
SSP operates Burger King in the United Kingdom, Spain, China, Cyprus, Egypt, Hungary, Germany, Hong Kong, Ireland, Sweden, Switzerland, Thailand and the United Arab Emirates, in both air and rail travel locations. In total SSP’s estate extends to 98 outlets, serving over half a million customers every week. .
In April 2010, SSP was chosen to be the first franchisee in a European Airport to feature the brand’s new 20/20 design which debuted at Birmingham Airport. The new 20/20 look incorporates rotating red flame chandeliers, industrial metal and brickwork, and focuses on encouraging passenger dwell time.
In 2010 SSP opened the world’s first airport and first franchisee operated Whopper bar at Malaga International Airport. At this sleek kiosk-style concept, customers can choose how they would like their burger served, select from a range of salads and toppings, and watch their meal being freshly prepared at the counter. All menus are displayed on LCD Plasma TVs. In 2011, the UK’s screen system won an in-store marketing award from leading UK marketing publication, Marketing Week.
Key Product - burgers
Brand Category - fast food
Sector - air, rail