Ajisen Ramen

A market-leading name for Asian airports

Ajisen Ramen is a leading Japanese noodle brand, serving Asia’s favourite dishes in a fast-food format. SSP worked with Ajisen Ramen to introduce the brand to the travel environment. The brand was adapted for the opening of the first outlet at Hong Kong International Airport and a menu specially created from the original selection was introduced to allow customers to ‘grab and go’ in the shortest possible waiting time at a location that only allowed for counter service.

Ajisen Ramen offers value for money food, in a relaxing and comfortable environment that is distinctly Japanese - chic, stylish, and simple. A wide selection of home-style Japanese cuisine using ingredients from across the region, including Ajisen Ramen’s popular Japanese noodles (made with a pork stock whose recipe remains a closely guarded secret), snacks and rice dishes are the mainstays of the menu.

The brand’s philosophy of ‘simple, tasty, healthy and convenient foods’ is central to its ongoing product development. Menus are regularly updated with new dishes such as stone pot rice, Garlic Beef and handmade Japanese Dumplings, which are the ideal accompaniment to Ajisen Ramen’s Japanese beer.

Ajisen Ramen’s versatile menu provides something to appeal to passengers 24 hours a day. While sales peak during lunch and dinner times, approximately 40% of tickets are generated in the early mornings, at tea-time and later in the evening.

Originating from Kyushu (Southern Japan), Ajisen Ramen first began trading in 1968. It is now the leading Ramen restaurant chain in Japan and has fast become a global success, operating some 650 stores, including 500 in China and others across Taiwan, Singapore, Thailand, Philippines, Indonesia, Malaysia, USA, Canada and Australia.

In Hong Kong, Ajisen Ramen has 41 stores and is the market leader in its category. SSP operates Ajisen Ramen in both Hong Kong and China.

For online information, see Ajisen Ramen website of each market.