SSP’s Montreux Jazz Café continues to expand - New outlet set to open in Zurich

SSP News Release 12-July-2010

SSP’s third Montreux Jazz Café will open early next year at Zurich Airport. The outlet will be located at the airport’s newly refurbished Pier B.

 

Entertainment will be a key feature of the 40-seater restaurant, and the café will display unique footage from the Jazz Festival via video screens, as well as incorporating an area where visitors will be able to buy Montreux Jazz gift items. This was a major reason why the brand was chosen, according to Peter Eriksson, Chief Commercial Officer of Zurich Airport: ‘We wanted to give passengers something enjoyable to do while waiting for a flight, and a visit to the Montreux Jazz Café will offer much to help them pass the time. In addition, with its stylish and modern good looks, the brand is well suited to the design of the new area, and will complement its streamlined, modern architecture.’

 

The brand has been very successful since it was launched in Geneva in June 2008, where it is popular with both travellers and locals. ‘It’s a real ‘meeters  and greeters’ location,’ says Rick Stavast, Managing Director of SSP Switzerland. ‘With a great coffee shop, and a strong lunch offer, it’s a genuine all-day venue, appealing to passengers as well as airport staff.’

 

The menu at the café, created by Michelin starred chef Gilles Dupont, was inspired by the festival founder Claude Nobs, himself a trained chef. Many of the dishes have been named after Nobs’ favourite artists or some of their most outstanding work, such as Deep Purple and BB King. 

 

The restaurant in Geneva features a number of airport firsts, including a lounge-bar style backstage area incorporating a state-of-the-art sound-system and a 70-inch flat screen on which unique and exclusive images from the festival are shown. During the festival, travellers visiting the café are able to watch concerts just a few hours after they have taken place at the Stravinski Auditorium or the Miles Davis Hall.

 

The Montreux Jazz Café at Geneva is now an established highlight of the Geneva music scene, and it hosts a number of live music events. It has a reputation among musicians as a ‘place to be discovered’ and aspiring artists frequently request to perform on its stage. There are Salsa events on Friday and Saturday nights, and local marketing via Twitter (which gives regulars updates on the latest events), now has over 200 followers.

 

The second café opened in Sydney in May 2010. Offering a more casual menu specially developed to appeal to the Australian traveller, the cafe reflects Sydney airport’s commitment to providing unique and engaging experiences around the world. Commenting at the time of the opening, Derek Larsen, General Manager Retail at Sydney said the café ‘adds another dimension to the experience for passengers and customers’.  

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