Burger King’s new 20/20 restaurant design makes UK airport debut

SSP News Release 19-May-2010

SSP UK has unveiled Burger King’s dynamic new restaurant design at Birmingham Airport, as part of the airport’s catering redevelopment.

Burger King 20/20 is already in place at about 60 locations around the world, and Birmingham is the UK’s first airport to showcase the improved format. The new outlet is one of a number scheduled to open by the end of this year.

The relaxing and innovative design of the sleek interior will include rotating red flame chandeliers, brilliant TV-screen menus and industrial-inspired corrugated metal and brick walls. The concept aims to encourage increased dwell-time as opposed to ‘grab and go’.

Having worked in partnership with Burger King for nearly 10 years, SSP UK now operates Burger King restaurants in a total of 15 airports, 25 rail stations and two shopping centres.

SSP UK’s Burger King Brand Manager, Ian Hetherington said; “We are excited to build this fantastic new Burger King at Birmingham International Airport. This is our first, full, new-style Burger King and I’m sure it will wow the passengers with its great, new iconic look.

Richard Gill, Head of Market Development - Commercial, for Birmingham Airport said; ‘We’re delighted to be the first UK Airport to have the new design which looks great and will I’m sure be popular with passengers, visitors and staff. We are undertaking major changes to our terminal facilities and over the coming 12 months people will see significant improvements to our retail and catering offer.”

Sarah Power, Marketing Director - UK and Ireland for Burger King said;, “This new restaurant design is a clear departure from our existing formats, giving Burger King customers a fresh and contemporary take on the traditional American diner. The 20/20 roll out will continue throughout the UK over the coming years, with each new opening showcasing Burger King’s vision for the future.”

SSP UK also operates an Upper Crust (which opened in March), a SOHO Coffee Company, the Vue Bar and Yates at Birmingham Airport. An M&S Simply Food is scheduled to open later this year.

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