SSP’s Montreux Jazz Café goes international...

SSP News Release 1-April-2010

SSP The Food Travel Experts’ Montreux Jazz Café will cross the globe when Australia’s first café opens in Sydney in May. The concept, which made its first appearance at Geneva Airport, is expected to be very popular with Sydney’s travellers - the iconic music festival is well known among Australia’s music fans, who make up a high percentage of the event’s audience each year.

‘Sydney is a vibrant and innovative city that loves its music and culture and partners with those brands that share its identity and have similar values,’ said Derek Larsen, General Manager Retail at Sydney. ‘With a growing appetite for good food, Sydney Airport is a fitting showcase for Montreux Jazz.’ The opening of the café reflects Sydney Airport’s commitment to providing unique and engaging experiences from around the world, and reinforces the airport’s reputation as a global brand delivering world and Australian firsts. ‘The addition of the first Montreux Jazz Café outside of Switzerland completes the stable of iconic SSP outlets at the International Terminal and adds another dimension to the experience for passengers and customers,’ continues Larsen.

Re-creating all the excitement and glamour of the famous music event, the Montreux Jazz Café was developed in partnership with Claude Nobs, founder of the renowned festival. The café serves a menu described as high quality casual dining, incorporating signature dishes inspired by Nobs’ favourite artists and their best-known work. Visitors can enjoy unique and rare footage of the festival, as well as live performances.

The new café will follow the same winning formula as the original outlet in Geneva, but it will offer a more casual menu specially developed to appeal to the Australian traveller.

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