SSP Burger gets worldwide attention

SSP in the News 7-November-2009

Delegates to the APEC Summit held in Singapore on 13-14 November, had more to chew on than just meetings.

AN APEC-themed menu at O’Leary’s, which is a restaurant at the Singapore Flyer operated by SSP, included an “Obama burger” in recognition of the US President, who was in town for the summit. The burger costs S$16. And for an additional S$4, APEC delegates were able to have the country’s signature cocktail – the Singapore Sling – all in celebration of the grouping’s 20th anniversary.

The Obama Burger promotion got worldwide attention. Bloomberg TV, which has an audience of 200 million made a feature on it as did CNBC with 340 million viewers, the giant Xinhua news agency of China, Taiwanese TV channel TVBS, local TV channel U/8 with 2 million viewers alongside numerous newspapers in Singapore, mainland China and elsewhere in Asia Pacific.

Parmod Verma, Regional General Manager Singapore and India muses over the free advertisement; “we are constantly looking to drive sales by thinking outside the box. This time we hit jackpot and sales are there to prove it”. Knowing Parmod and his team, there will be more of this to come. Watch this space.

© SSP Group plc The Food Travel Experts 2008 - 2019